Nº 258

Read online
Text: Stephan Ott


A closer look often pays. When Marshall McLuhan first published his media study in 1967 (which has now sold in the millions), instead of bearing the book's main point “The Medium is the Message” the cover came back from the typesetter reading: “The Medium is the Massage”. But McLuhan then approved this gaffe, realising he had a truly classic title. For the author described media and especially mass media practices with great accuracy as a type of massaging or concentrated rubbing in. With the rise of digitalisation, messages are no longer just delivered in the fashion of multimedia (word of the year 1995), but rather, and for some time now, in a multiparallel way across various devices and screen sizes. Our focus on “multi-screen” addresses an increasingly important aspect of design which has taken on particular relevance with the preliminary discontinuation of Google Glass sales on 19 January, the unveiling of the Microsoft Holo Lens on 21 January and the planned launch of Apple Watch in April.

read article


Text: Jessica Sicking

Design plays an important role in Copenhagen, as indeed everywhere in Scandinavia. For furniture and lightning design especially, the city has become world famous. Doubtless this is attributable to the geographical location: Dearth of sunshine in winter naturally makes domestic interiors more important than in southern climes. Design in Copenhagen means more than just building on past traditions, however. It is also about global engagement, minimalistic forms and a constant striving for improvements in everyday life. 

read article

Hinter den Spiegeln

Branding Wonderland

Text: Marco Spies
Translation: Emily J. McGuffin

Today many brands are entering the digital world with a digitally prettied-up logo, an embedded corporate typeface and responsive websites that adjust their layout to the various screen sizes. Multi-screen is one of the many buzzwords here that they encounter on the transformational path from classical to (post-)digital brand management. But behind the shiny mirror surfaces they find themselves in a world where the classical logic of brand consistency and mass media communication is turned on its head.

read article

Czech Design

Next Generation

Text: Adam Štěch
Translation: Jessica Sicking

Design of small consumer products including furniture, glass, ceramics, textiles, toys or jewellery played an essential role in Czech industry and trade throughout the 20th century. The youngest generation of Czech designers have full awareness and knowledge of both this historical context and production heritage, from which they revisit these traditional Czech fields, enriching them with new fine-art approaches and individual creative visions. Since the Velvet Revolution in 1989, the Czech designer scene has evolved to a new level of maturity, where it can now take international trends and fashion them in original and creative ways.

read article

Take a look inside

Check out some pages of our current issue in more detail.


Nº 270
South Korea

form Design Magazine

Order now


Die Kunst mit dem Zeichen

Museum für Konkrete Kunst, Ingolstadt

Order now


form Edition #1

Risoprints by Sigrid Calon

Order now




Airline Tabelware

Pen and Paper


Japanese Packaging Design

Money and Design


Lighting Solutions for Yakutsk Airport


Pictures of the Future


Hannover Messe 2015

Marc Siemering, partner country India


Exhibitions, Conferences, Events, Competitions

Focus: Multiscreen

Interaktion gestalten

Beyond the Device




Überall und Nirgends

Unlimited Reality


Toolkits facing Content


Hinter den Spiegeln

Branding Wonderland



Czech Design

Next Generation


Bierdeckel und Bilderbücher

Dieter Roth in Stuttgart


Designer am Forschungsinstitut

Designers in Research



Claus Bremer

Experimentation and Involvement


Carte Blanche

Maiko Gubler: The Poetry of Surface Property



Colour Change



New books, DVDs, magazines, websites and apps


Thilo Schwer:

Produktsprachen – Design zwischen Unikat und Industrieprodukt


Alfred Hückler: