Nº 264
Land of Design Lithuania

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Text: Stephan Ott


To gold they tend, / On gold depend, / All things! Oh, poverty! sighs Margarete in Goethe’s Faust, seduced by the “thinglets” foisted on her by Mephistopheles. And it is by such thinglets that we allow ourselves to be seduced time and time again – without asking where they come from, what they’re made of, what they’re for. Beyond our hunger for quick gratification, we seem to be increasingly unable to question our real material needs – with the result that people no longer actually consume things, but just buy them and throw them away without even using them. The absurd consequence is that, on the one hand, more and more over-functionalised products are created while, elsewhere, new things are left undone or past achievements are simply forgotten due to economic and political choices.

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Generative Fashion

Text: Susanne Heinlein
Translation: Nicholas Grindell

Fashion can be a statement, a way to express one’s identity and attitude to life. Usually, however, this statement is made by drawing on a range of products proposed by fashion designers and labels. Generative fashion makes it possible to personalise clothes using various procedures – be it customisation or the creative translation of user data via modern technology. As a result, tailored solutions that reflect the aesthetic or physical requirements of the intended wearer are now often just a few clicks away.

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Designszene Litauen

16 Personalities

With three and a half million inhabitants, Lithuania is the most populous of the three Baltic nations, which all declared their independence from the Soviet Union in 1990 with the advent of glasnost and perestroika. Since then, Lithuania has developed into a modern European state. In October 2015 the government announced that design would be promoted as a key force for innovation as part of the strategy within the national culture policy. In this year’s Land of Design issue we examine not only Lithuania’s eventful history, but also its current state of design including its designers. Here, we present a selection of Lithuanian designers, one from each discipline: graphic, product, fashion, and industrial design. In our current print issue you can find these four designers, as well as twelve more.

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Wanted: Hybrid Designers

Text: Heather Martin

In September last year, Braun invited 250 international guests to their headquarters in Kronberg for the nineteenth Braun Prize. Occurring every three years since it was established in 1968, it was Germany’s first international product design competition. To be eligible, entrants needed to be young industrial designers under the age of 35, who were either still at a design school or who had been working for no longer than two years.

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Take a look inside

Check out some pages of our current issue in more detail.


Nº 270
South Korea

form Design Magazine

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Die Kunst mit dem Zeichen

Museum für Konkrete Kunst, Ingolstadt

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form Edition #2

Photograph by
Gerhardt Kellermann

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Set Up and Play


Generative Fashion

Upside Down

Hong Kong


World Design Capital Taipei


Exhibitions, fairs, festivals, events, conferences, symposia, competitions

Focus: Land of Design Lithuania

Kosmopolitische Spuren

On Lithuanian Design


Designszene Litauen

16 Personalities


Lithuanian Design Policy



Indie Mags

Out of the Niche


Crowdfunding Oddities

Fragwürdiger Erfolg



Word of the Year



Wanted: Hybrid Designers


Städte der Zukunft

Animal-aided Design



Material Collections


Carte Blanche
Adonian Chan

Untitled Speech



New books, DVDs, magazines, websites und apps


John Thackara:
How to Thrive in the Next Economy

Designing Tomorrow’s World Today