Nº 267
Communicating Design

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Text: Stephan Ott


While we were proofreading this issue, in the phase when we read through all the texts in their entirety within a short period of time, it struck us once again: design has a variety of disciplines as its companions – music, film, photography, fine arts, and architecture – with which it shares its sources of inspiration, its tools, and its methods. Mapping, storytelling, model-making, coding, and even copying, which gained respectability at the latest through pop art, can be identified as multidisciplinary design tools. “Everything is ready to be exchanged, expanded, and connected,” Frank Nickerl writes, meaning this not so much in an inter- or transdisciplinary, but rather a co-disciplinary sense. Design constructs associations with other disciplines and subdisciplines, similar to technical mechanics or material science in design engineering, which combine different subjects.

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Analogue Projection Mapping

Text: Ann-Katrin Gehrmann
Translation: Bronwen Saunders

“Projection mapping” has been around for nearly 50 years, having been premiered by the special effects team of the Disneyland theme park in 1969. As various technical advances have simplified the method, more and more artists over the past twenty years have pushed the envelope of such transient projections for their own field of work. Transparency, perceptual distortions, and geometrical forms all play a major role, as does the possibility of overstepping boundaries. The following projects point up the interactive tendencies that are feeding the projection mapping aesthetic back into design style, giving rise to physical structures, patterns, and minimalist forms that blur the dividing line between the two- and three-dimensional.

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Marken formen

Living Style Guides

Text: Marco Spies
Translation: Emily J. McGuffin

Only after it is rolled out and implemented across the brand’s numerous touchpoints does a new brand design – whether it’s for a business, a product or a service – reveal its true value. Here, on the packaging and in the store, on websites, apps, and social media profiles, on vehicles and clothing, in TV and print advertising – is where the design starts to develop a life of its own. For brand designers and their clients this is a crucial time. It is the moment they relinquish a part of their control over the design: to the many employees in the company, who work at the brand touchpoints every day, to service providers and, last but not least, to customers and fans, who engage with the brand and absorb its values.

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Kann Design Leben retten?

Tackling the Refugee Crisis

Text: Marie de Vos

What can design do for refugees? Can the creativity and problem-solving approaches of designers make a difference to people caught up in such a complex situation? The “What Design Can Do Challenge” was launched in February 2016 with the core premise that design holds special value when tackling these kinds of so-called wicked problems1, for example, problems containing so many unpredictable interdependencies and unknowns that they resist solutions using any single model or traditional sequential approach. We see this in the rise of disciplines like service design, social design, and design thinking.

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Take a look inside

Check out some pages of our current issue in more detail.


Nº 272

form Design Magazine

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Die Kunst mit dem Zeichen

Museum für Konkrete Kunst, Ingolstadt

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form Edition #4

Stoneware Plates
by Katrin Greiling

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Analogue Projection Mapping



Pasta Love


Designing Interaction for Radiotherapy Planning


Biennale Interieur


Exhibitions, fairs, festivals, events, conferences, symposia, and competitions

Focus: Communicating Design

Reflecting Design

Perspektiven entwickeln


Ein unterschätzter Ort

Design at the Museum


The Model Is the Medium

Welten bauen


Marken formen

Living Style Guides



Jin & Park

Thinking Out of the Box


Vilém Flusser

The Dynamic Archive



Design Perspective 5

Design in the Anthropocene


Kann Design Leben retten?

Tackling the Refugee Crisis



Pop im Design

Space Is the Place. There Is No Limit.


Carte Blanche

Christoph Knoth

Contemplations on Digital Life



Made in Japan



New books, DVDs, magazines, websites, and apps


Gerhard M. Buurmann, Marc Rölli (Hrsg./eds.), Zürcher Hochschule der Künste:

The Intrinsic Logic of Design