27 February 2014

Cross Culture Branding #4

Design Center Stuttgart

13 March 2014, 11 am – 5 pm



What do design and brand communication look like for the international market in the BRIC states of Brazil, Russia, India and China? How great are the cultural differences of these emerging economies in product design and communicating brands? International experts from the areas of product design, marketing and brand communication will be gathering on  March for the fourth Culture Branding conference in Haus der Wirtschaft in Stuttgart. 


On this day, the subject of intercultural competence in industrial design will be taken care of by Angela Carvalho (Brazil), Poonam Choudhry (India), Rui Zhong (China) and Stefan Lippert (Russia). In addition, the design theoretician and historian, René Spitz, will get to the bottom of “Impulse: ‘ulm‘ – and its consequences today”, Andreas Rotzler will look at “What the brand police can learn from brand DJs”, Michael Pietig will provide insight into “B2B branding in the BRIC states” and Paul Budde will be looking at “Industrial design for investment goods in the BRIC states”.

All lectures will be held in German except for the Brazil-panel which will be in English. Price for attendance is 90 euros. (Student price is 40 euros). Please send your registration to the Design Center Stuttgart, Willi-Bleicher-Straße 19, 70174 Stuttgart or to design@rps.bwl.de



Nº 283
The Power of Design

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