01 March 2019


Designed in Bavaria: Future 1959.
Dematerialization of the product?

USM Showroom, Munich

9–16 March 2019



To mark Munich Creative Business Week, the manufacturer USM and the Association of German Industrial Designers (VDID) are staging an exhibition dealing with the latest questions about the future of design: are algorithms better designers? How much design does a person need? And how much design will we need in 2059? Based on the current state of design-relevant fields, the show’s programme looks at the past and future of the association in VDID’s 60th year.


Dematerialising developments are particularly important in the area of industrial design. Linked with this is the discussion about how necessary this area of work is as well as the long-term consequences for the conception of products that are continuously required. This makes it all the more important for USM and VDID to address the relevant issues promptly by means of this exhibition.

The exhibition will start on 9 March, the official opening will take place two days later on 11 March, with a lecture by architect and curator Friedrich von Borries. Taking the theme of “Future Design – Politics of Design”, he will be talking about the interaction between man, product, industry and society.

On 14 March, there will be an event on the subject of “Design Thinking versus Design Doing” with design coach Frans Joziasse, who will place the role of design within a shifting change in social values and place it in an entrepreneurial context.

“Time out! Ethics of digitization” is the title of the designers’ breakfast on 16 March, which will highlight the role of the designer in the context of digitalisation. A panel discussion with leaders from politics, business, design, research and education will be held in conjunction with the breakfast.

Registration for all three dates is open until 4 March.


Nº 282

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