Design of the Third Reich
Design Museum Den Bosch, ’s-Hertogenbosch
– 1 March 2020
In 2008, Andreas Koop looked at the National Socialists’ approach to visual design in his book “NSCI”. The Design Museum Den Bosch is now dedicating an exhibition to the design of the Third Reich. Whereas the positive power of design to bring about social change is praised in many places, the museum sees it as its duty to take a critical look at the discipline and also to highlight its negative potential. Although the Third Reich was able to present itself in a visually powerful way - from Albert Speer’s architecture to the 1936 Olympic Games and Leni Riefenstahl’s films – the exhibition focuses on the contradictions that underlie its design ideology. Strictly filtered traditionalism and simultaneous fanaticism of the future, romanticism and enthusiasm for technology are juxtaposed. The exhibition shows Nazi design in architecture, furniture, magazines, and textbooks and is supported by an intergenerational visitor programme.