Ikonen und Eintagsfliegen
aut. architektur und tirol
– 14 February 2015
Arthur Zelger characterised the visual image of Tyrol like no other person. In 2014, he would have been 100 years old. To mark this occasion, the first exhibition “Ikonen und Eintagsfliegen” [Icons and mayflies] by the Wei sraum association is combining a comprehensive collection of his works and is thus offering an insight into his graphic language, which considerably influenced successive generations of designers.
Between the 1920s and the 1970s, Tyrol developed a visual identity which had, above all, been inspired by Swiss typography and Polish art. Arthur Zelger played a crucial role in shaping the image of his homeland. He studied advertising art at the now University of Applied Arts Vienna where Joseph Binder wielded an important influence over his later work. Back in his home town of Innsbruck, for many years, he created iconic posters and logos including for the region of Tyrol which continues to use the lettering he created, as well as twice for the Winter Olympics. The central motifs are the alpine landscape and the representation of people. The exhibition offers an overview of Tyrolean graphic design both with Zelger’s comprehensive bequest and with complementary works by his predecessors and contemporaries including Alfons Walde, Heinrich C. Berran, Viktor Herzner and Helmut Benko.