Mistress of Modern
The Röhsska Museum, Goteborg
27 January – 1 March 2015
Svenskt Tenn revolves around the creation of a colourful mixture of favourite pieces and contrasting elements, instead of a carefully planned concept. Estrid Ericson, the founder of the Swedish design label, is now being honoured with an exhibition in Goteborg.
Estrid Ericson founded Svenskt Tenn in 1924 in Stockholm as a shop and tinware workshop. In 1934 she was joined by the Austrian designer Josef Frank, completing the duo that was to have such a big influence on Swedish design. Going against all of the prevailing principles of Modernism, Svenskt Tenn focused on floral patterns inspired by the Arts and Crafts movement, lots of colour and open forms that made it possible to see through them. They sought to create a sense of wellbeing and a comfortable ambience, allowing people to feel relaxed and at home. As the director of the company, Estrid Ericson herself had less direct responsibility for the designs, but contributed greatly to the brand’s style with her feel for details and her philosophy of bringing together elements that appear to be contradictory at first glance. The Röhsska Museum will exhibit images of her summerhouse on the island of Tyresö from late January. The exhibition “Mistress of Modern: Estrid Ericson, founder of Svenskt Tenn” was created in collaboration with Svenskt Tenn.