Noah Balloon by Jong Chan Kim and Daewoong Park. Silver Award, Students
Working with Daewoong Park, Jong Chan Kim designed the “Noah Balloon“, a system that seeks to provide better orientation for evacuation in the event of a natural catastrophe. Both students are enrolled on courses in industrial design at the Academy of Art University in San Francisco.
We asked Jong Chan Kim three questions about the project for which the pair won the Silver Award in the Students category.
1. What problem does your project offer a solution for and how does it work?
One of the few things that cannot be prevented is a natural disaster. They threaten us, waiting to strike whenever and wherever. So many people have been injured, or have disappeared and died as a result of natural disasters. That is why we came up with the product called Noah Balloon, which helps people evacuate from buildings effectively before a huge disaster occurs. The Noah Balloon will be located in dedicated emergency shelter areas depending on various disaster scenarios. For example, if a huge earthquake strikes, people can see the Noah Balloons around open spaces such as parks, open areas, etc. This means that people will be able to make their way to the nearest balloon station and rescue teams will help them. Noah Balloons will be very useful to people in such chaotic situations.
2. How did your design process unfold; what steps did you take, what were the challenges?
We wanted the design of the product to be as simple as possible and when people look at it, we hope that it is obvious what the product is to be used for. This was the challenge we wanted to overcome.
3. What are your criteria for “good” design and what role do you think design will play in the future?
This is a really hard question. Dieter Rams’ ten principles of good design are a guide for designers and we should always consider them.