22 May 2019



Fashion beyond categorization

Museum für Gestaltung Zürich

24 May – 29 September 2019



We define ourselves through our clothes. Fashion is a way of signalling identity and belonging: to a professional group, a scene and, always actually, to a gender. Fashion is a projection screen for social constructs and therefore, in most cases, is still clearly separated into stereotypical images of men and women. How can this influence be deconstructed, rethought and perhaps even transformed?


Students of the Master’s in Art Education, Curatorial Studies, at Zurich University of the Arts (ZHdK) are holding an exhibition at the Museum für Gestaltung Zürich as part of this collaborative project. The project addresses the generally accepted, socially established, understanding of gender. Girl wears pink, boy wears blue. Men are definitely the ones wearing the trousers, while women appear in nice, neat skirts and stilettos. “Unlabel. Fashion beyond categorization”, uses examples of current works by contemporary fashion designers and artists to examine fashionable gender identities and the resulting exclusions and demarcations, and embarks on a search for alternative designs and concepts. How can feminist approaches, trans- and homosexuality and aspirations for equality be integrated into our conception of fashion and how can they modernise and revolutionise it?

The exhibition will be accompanied by a movement workshop with performance artist Miriam Coretta Schulte, looking at how clothing influences our relationship to our own bodies. The Zurich fashion designer Sandra Kuratle will design skirts together with interested visitors to examine their designs for gender-specific characteristics. Visitors are invited to “symbolically deconstruct and reassemble stereotypical gender identities with fabric scissors”.

Information about the programme of the exhibition and admission prices can be found here.


Nº 284
Region of Design

form Design Magazine

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