Vanity of Object. Tom Vack Design Photography
Pinakothek der Moderne, Munich
– 25 January 2015
The oeuvre of Tom Vack reads like a Who’s Who of the international design scene since the 1980s. He immortalised the furniture and objects designed by Philippe Starck, Michele De Lucchi, Ingo Maurer and Alessandro Mendini in his images, and as such created his very own visual language. The Pinakothek der Moderne is now exhibiting around 200 of the artist’s photographs.
Tom Vack came from Chicago to Europe in the 1980s, and since then he has already lived and worked in Italy, France and Germany. His client portfolio is an impressive list of renowned designers, some of whom he served for many years. Unlike many photographers who came before him, his style is distinguished by the way in which he showcases objects as part of an overall composition. He describes his own approach to design as “showing an object in a picture rather than making a picture of an object.” Instead of practising objective product photography, he lets himself be led by emotions and memories, and uses lighting techniques from film that produce sharp contrasts and highlight surfaces and textures. The Pinakothek is showing Vack’s work as part of the permanent Neue Sammlung design exhibition. An accompanying booklet with illustrations and text is available free from the museum.