The Photographers’ Gallery, London
– 18 January 2015
The exhibition “Analemma: Fashion Photography 1992–2012” features work by the photographer Viviane Sassen for the first time in London. Made up of more than 350 works, the exhibition includes contemporary art and fashion photography.
After her training in fashion design, Sassen decided to turn to photography. Her visual vocabulary is influenced by her roots in Kenya and manifested in vibrant colours and strong contrasts between light and shade.
The exhibition features striking work commissioned for clients such as Stella McCartney, Adidas, Carven, Bergdorf Goodman and Miu Miu, as well as editorials for magazines such as i-D, Purple, Another Magazine, Dazed & Confused or POP. Viviane Sassen often uses experimental approaches in her work, and this is also reflected in the design of the exhibition itself – and therfore contains various videos and multimedia displays, including mirrors and projections that move freely in space. This dynamic interplay is intended to serve as a form of disorientation for visitors, to encourage them to challenge prevailing perceptions of fashion photography.
The title of the exhibition, “Analemma” is derived from the astronomical phenomenon of a figure-of-eight-shaped curve that represents the position of the sun over time. In the context of the exhibition, the term also stands for the constant seasonal changes in the fashion industry, and in particular for Viviane Sassen’s aesthetic penchant for photographing curved bodies against the sun.