14 June 2014


MAK, Vienna

11 June - 5 Oct 2014



The Austrian Museum for Applied Art / Contemporary Art in Vienna - better known as MAK - is celebrating its 150th anniversary, not least with its exhibition “Exemplary - 150 years of the MAK - from Arts and Crafts to Design”. This will examine both the museum’s own history and the developments in design of the past and present.


The starting point of the exhibition which opened a few days ago is “Who or what were the role models back then and where do we find them today?”. Role models of yesteryear will be on display - historic personalities who have had an influence on the evolution of the collection, and exhibits which were considered to be the epitome of good art and craft in their day. Outstanding players from design practice and research have been commissioned with a sample collection of present day examples whose items engage in dialogue with the models of former times. Stefan Sagmeister’s model, for example, is the Jaguar E-Type dating from the 1960s. Other contemporary models have been suggested by Jan Boelen, Hilary Cottam, Lidewij Edelkoort, Konstantin Grcic, Gesche Joost, Hans Ulrich Obrist, Sabine Seymour, Fiona Raby and Tony Dunne, amongst others.


The exhibition will be accompanied by an on-line participation platform allowing interested parties to comment and add to the collection of models.


There will also be guided tours given by curators: Tulga Beyerle, director of the Kunstgewerbemuseum in Dresden will give a tour of the collection on 10 July 2014 at 5 p.m. and on 27 September 2014 at 11 a.m. Thomas Geisler, curator of the MAK Design collection will conduct tours on 25 June 2014 at 5 p.m. and on 17 September 2014 also at 5 p.m.


Nº 284
Region of Design

form Design Magazine

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