Chiang Mai is the cultural centre of northern Thailand and is known for its traditional handicrafts. Chiang Mai Design Week aims not only to provide a stage for its local businesses, but also to promote innovative and new approaches in design. Spread over the whole city, the event is divided into three areas: Business of Design is dedicated to presenting established and up-and-coming designers and companies and aims to facilitate new business relationships; Network of Creators brings stakeholders together through conferences, workshops, and other events; Promotion of Creative District is dedicated to the design scene in Chiang Mai’s old town and includes exhibitions, music, art, and guided tours. The aim is to create a connection made up of tradition and innovation that supports Chiang Mai’s efforts to achieve the status of UNESCO Creative City.