“Design does not primarily shape things, but relationships, relationships that must be useful,” observed Herbert Malecki in his 1969 essay on product design. This insight applies just as much today as it ever did – in fact, more so, and currently we would do well to remind ourselves of this. Establishing relationships and evincing connections is, in fact, the core of every creative endeavour. As a discipline of relationships, design is not only able to fathom all kinds of relations that can exist between and with humans and machines, but is also able to logically link every step of a developmental process. But for this it is necessary to rethink established ways again and again and perhaps depart from them, rethink principles and, if necessary, expand them, to link-up disciplines or to modify material applications.