Creative minds should stop inventing things and should study business administration instead of design. This not entirely uncontroversial statement was made recently in a comment written by Evelyne Freitag, managing director for Germany, Austria, and Switzerland at tyre manufacturer Goodyear Dunlop. Her reasoning is that “success and failure are determined by business processes and financial strategies, which link products, services, and partners”. This is strong stuff, and, with all due respect, it falls a little short of the mark. Reality speaks a different language. On one hand, the representatives of business administration in the finance, energy or automotive industries – to name but the tip of the iceberg – do not exactly stand out on account of their brilliant performance or creative vision. On the other hand, many executives seem to have woken up to this fact, because the interest of major consultancy and advertising agencies in integrating designers or design companies in business processes through mergers and acquisitions has risen steeply in recent years. Advanced technologies such as 3D printing show very clearly that linking and networking takes more than business processes and financial strategies aimed at furthering the interests of owners, investors or stakeholders. Fairness, sustainability or the ability to generate feedback are not aspects that can be taken for granted – they are always also the result of creative inventions.