Braun Prize 2015
The Braun Prize, that was founded in 1968 as the first German design prize with an international focus, and with the aim of highlighting good design in a world in which everything seems to be designed, was awarded in 2015 for the 19th time in its history. The slogan used for the Braun Prize 2015 was “The Extra in the Ordinary” and called for product design concepts to be presented that improve the quality and not the quantity of products used in daily life. Open to all comers without charging an entry fee, designs could be submitted in the Professionals and Enthusiasts, and Students categories which would then be evaluated in a two-stage process. An international jury including Vivian Wai Kwan Cheng, Oliver Grabes, Benjamin Hubert, Heather Martin and Stefan Schamberg then selected the three best projects in both categories from the 2,510 submissions from 67 countries, and also the two winners of the Sustainability Award. The audience then voted on the final places of the six finalists on prize-giving day. In 2015, the Braun Prize was endowed with prize money totalling 75,000 US dollars.
We will present all ten projects that have been awarded a Gold, Silver or Bronze Award, the Sustainability Award and a Special Mention throughout January 2016. In form 264 and here you find a text in our Discourse section by Heather Martin, one of the jurors.
What the winners say about the Braun Prize:
Katharina Unger, Sustainability Award, Professionals and Enthusiasts:
The Braun Prize has recognised our work and the synergy of design and science, and can therefore act as a precedent. Hopefully, this will encourage other designers to produce similar projects. It is important that a broad section of the general public understands the significance of design in cross-disciplinary projects.
Mats Lönngren, Gold Award, Professionals and Enthusiasts:
The Braun Prize has a long history that over the years has stood for an exceptional level of design quality. No other design competition for product design concepts reaches this level of project entries from such a wide array of countries. The difficulty of getting recognition in the Braun Prize makes it special and its heritage to promote innovative design provides a seal of quality to the winning projects.
Yi-Haur Lin, Special Mention, Students:
Design competitions are a platform which allows our work to be seen and recognized by people – especially as designers designing for people. So Braun Prize for us is a great opportunity to show our work to the world through its network and reputation.
Dan Salisbury, Silver Award Winner, Professionals and Enthusiasts:
One of the most important roles of design competitions is the celebration and recognition of good design. It is this recognition from fellow designers, which as a winner make it such a proud moment. The Braun Prize for me is a little different; it is only held every three years and such a small number of winners are selected by very esteemed design jurors, it makes it that much more special. The event itself serves to further elevate the prize and allows you to present the project in front of top designers from all over the world – it’s an unforgettable experience.
Jong Chan Kim, Silver Award, Students:
Braun organises this competition since 1968. It has a long history and is one of the most valuable prizes in the product design field. Besides, they select the winners by the people’s vote, so I think it is really fair and effective.
Roel Deden, Gold Award, Students:
Prizes and awards are important motivators to continue with a project and to know that you are not the only one to believe in it. But that shouldn’t be the main goal. It is important that projects becomes real and aren’t just created to win something. I strongly believe that an award should be used as an investment to bring the idea to the next level or to develop similar concepts. Winning the Braun Prize is special because it generates the right kind of publicity and makes people believe in your ideas.
Alfred Boyadgis, Special Mention, Professionals and Enthusiasts:
Design awards are not a measure of your product or solution; rather, they are a good way of getting exposure for your idea and having experts look at what you have done. Winning an award is a great achievement, but getting the product to the people who will use it and saving lives is worth so much more. I would say that the main difference with the Braun Prize is being able to hear what the judges think of the projects, and also hearing it from the other participants.
Alberto Vasquez, Sustainability Award, Students:
I think that the Braun Prize is a high-level design competition that can help to provide a point of focus for students and professionals. This is especially true in view of the fact that Braun is one of the most important flagships of industrial design in Europe, as Apple is in the US. Besides, at the award ceremony the guests and finalists had the opportunity to see Braun’s design department and to talk to their designers, and we learned some incredibly valuable and practical things in the process. I think that the combination of this heritage and such openness and friendliness makes the Braun Prize special.