California: Designing Freedom

The Design Museum, London

– 17 October 2017

The exhibition "California: Designing Freedom" spans a narrative arc from the Californian counterculture of the 1960s to the tech culture of today's Silicon Valley.

Today, California plays such an important role in design that its influence spreads far beyond America and affects design and product culture globally. For millions of us, products like the iPhone and Facebook are natural aspects of everyday life and it’s hard to imagine life without them. Products inevitably emerge from an attitude of mind, and so the London Design Museum takes a closer look at the cultural origins of today's Silicon Valley via 300 exhibited objects, especially the ideas that have endured and spread over time. Historically, the narrative begins with the flourishing counterculture of the 1960s and it soon becomes apparent that an essential prerequisite for individualisation is the creation of tools for individual freedom.
The increasing importance of the companies located in the Silicon Valley and the rejection of mainstream culture led to the creation of new norms whose influence is evident worldwide. Visitors to the museum are invited into a world of ideas that is, both alien and ordinary. Among the exhibits are works by graphic designers Victor Moscoso and Rick Griffin, as well as infographics explaining the ecosystem of Silicon Valley start-ups. The exhibition runs until the 17 October this year.


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