23 June 2017
In a range of lectures, both employers and employees present their views of jointly developing a design process for a brand. This makes the complexity of the process transparent and reveals why certain decisions are made and the effects these have on the brand’s image. This year, representatives from SAS and Bold, Future Candy and Arndt Benedikt, Sennheiser, Khanna Reidinga and Moia, the Hamburger Kunsthalle and Heine Lenz Zizka, and also Gretel and Vice will present together.
The aim of the conference is to establish a common communication platform for the different actors from entrepreneurial and creative contexts, and to drive forward the exchange of ideas and opinions from various perspectives concerning content and expertise.