11 August 2016

form N° 267.
Communicating Design

In view of the streams of information that we are confronted with every day, communication is inescapable – everything communicates, wants to explain and persuade. And it is no different in design. Designers communicate their ideas within the design process to team members and customers. The product itself speaks to the user through its design, and design as a discipline communicates wherever the public is. The way in which and where design communicates and the extent to which communication itself is being designed is the focus of form 267.


Accordingly, Moritz Grund opens his article “Reflecting Design – Perspektiven entwickeln” with the statement that design is a form of communication per se, and points out the extent to which the blurring of the term design contributes to the discipline continuing to develop. The means and tools that are used to communicate design are manifold; the classics include models that convey ideas initially and make them comprehensible. In an interview, Andres Janser, curator at the Museum für Gestaltung in Zurich, explains the features and functions that models contribute and says that they are also relevant in areas other than the design process. While Marco Spies writes about the turnaround in communicating brands and their design rules to employees and consumers in his article “Marken formen – Living Style Guides”, Franziska Porsch tackles the role that museums play in conveying aspects of design to the general public in “Ein unterschätzter Ort – Design at the Museum”.


In addition, we introduce Vilém Flusser’s thought world (archived in Berlin), trace the connection between pop (culture) and design, and in the Material section, we present projects from Japan that are opening up new markets to traditional crafts.


As ever, three articles from this issue you can read online. In addition to the article “Marken formen – Living Style Guides” in the Focus section, you will also find an article on design solutions that respond to the refugee crisis, and the article “Analogue Projection Mapping” on our website.


In form Dossiers, we are expanding our thoughts on knots in an interview with the dance duo Luke George and Daniel Kok about their performance “Bunny” and to complement the article on the Vilém Flusser Archive we speak to Rainer Guldin about this philosopher’s relevance to design.


Since it was founded in 1957, form has been discussing and reporting on developments in international design. You can now research in and browse all 241 issues of form up to and including the year 2011 in the form Online Archive.


Nº 284
Region of Design

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