Israeli Design.Maya Ben David
In form 259 we are concerned with the design in a country that is mainly present in the media because of its political conflicts: Israel. At the same time it has to offer a vibrant and multifaceted design scene, at whose protagonists we took a closer look. You find more portraits of Israeli designers and studios both in form 259 and form Dossiers.
Maya Ben David founded her studio in Bat-Yam after graduating from the Design Academy Eindhoven in 2011. Her works combine design and craft and at the same time also take social factors into account. Next to her own studio she is a lecturer at the Holon Institute of Technology and the Bezalel Academy of Arts and Design in Jerusalem, which gives her the opportunity to support young people in finding their place in the design scene.
Studio: Maya Ben David
Year of foundation: 2011
Fields of work: research by design and concept development
Clients: start-ups, commercial companies, design galleries
In your opinion, what is special about design in Israel?
I think design in Israel has a strong conceptual say, deep thought and a creative and innovative nature. In many ways I think it’s multilayered and has rough qualities. Design in Israel is not about being fine or delicate. It’s not about beauty. It’s more about being original and creative.
What characterises your work respectively your design and style?
My projects normally start with abstract framings and are later on weaved into tangible design proposals. Style has never been the focal point: my efforts lie in understanding a wide cultural perspective to enable me to filter the project’s essence. In recent years my work was focused on the transformation of the human experience into the digital sphere as a potential to the rise of a new material culture.
Which are the main goals you aim at during your work as a teacher?
As a teacher I strive to reveal my student’s added value as designers. To help them identify it, develop it and learn how to apply it.
What is the most important thing you want to communicate and share with your students?
That design today needs to be more. Even if it’s just a nice object, it has to bring value into this world, and value can be many things, but it has to be there.
You have lived in the Netherlands for a while, which new insights or perspectives did you gain during your time abroad?
I gained a better understanding of the value of designing one’s process, it’s something I cherish and try to implement in my work as well as in projects for commercial clients. I think I understood the power designers have in imagining alternative realities and the role visual thinking and communication plays in design research.