07 May 2015

Dossiers
Israeli Design.
AndreyAndShay

Text: Jessica Sicking, Susanne Heinlein

In form 259 we explore the design in a country that is mainly present in the media because of its political conflicts: Israel. At the same time it has to offer a vibrant and multifaceted design scene, at whose protagonists we took a closer look. You can find more portraits of Israeli designers and studios both in form 259 and form Dossiers.

 

 

Andrey and Shay are two young designers from Tel Aviv with a special focus on materiality and production processes. Within their product development process those fundamental aspects form two important sources of inspiration allowing them to create authentic, simple and recognisable products.



 

Studio: AndreyAndShay

Website: andreyandshay.com

Year of foundation: 2011

Employees: 2

Fields of work: industrial and product design

Clients: The Jane Antwerp, Caesarstone (in collaboration with the Design Space Gallery), Florentine Kitchen Knives, etc.

 

 

In your opinion, what is special about design in Israel?

 

Being a relatively new scene, design in Israel has many young designers with an open mind and lots of motivation to make it big.



 

What characterises your work respectively your design and style?

 

Andrey and I want our products to be honest towards people. We don’t keep any secrets behind the curtains. We like simple and identifiable shapes.

 

 

Which role do materiality and production processes play in the early phases of your work?

 

Most of the times it’s what triggers our works. We always put our minds on looking for new ways to make everyday objects, and then we make them. Maybe it’s because of where we are working (Tel Aviv) and where we were educated. As the industrial designers we are, we were educated based on the foundations of modernism, where materiality and production processes go hand in hand from the first steps of every product. 



 

What advantage does an autarkic way of working hold?

 

Wanting to see our designs in real life makes us create small production lines of our designs. We enjoy what we do and it keeps us going.

 

 

Do you plan to continue to work as independent author designers or would your prefer to execute projects with external partners and clients?

 

Being independent is (sometimes) what’s right for our designs, though we aim to work with the biggest names. We think we’re pretty fun to work with.

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Nº 283
The Power of Design

form Design Magazine


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