rbb Fernsehzentrum, Berlin
Hall 2.2, Stand 103 at the IFA, Berlin
14 August – 14 September 2014
Thanks to modern technology, we are familiar with media in HD. The images that surround us every day are mostly sharp, vivid and at high resolution. Teletext art stands out amid this perfection – and that’s what makes it so appealing. Works by artists who play with the rough, pixellated aesthetic of video text are exhibited at the International Teletext Art Festival.
In the 1970s the BBC first used lines that were not part of the TV image in order to convey additional information about a particular programme. Ever since, teletext has been a steadfast aid to viewers, and has hardly changed its look over that time, with 24 lines of 39 characters, and six colours in addition to black and white. This forms the palette of artists who practise teletext art. Their works are now exhibited at the third International Teletext Art Festival, which is presented by ARD Text, ORF Teletext, Schweizer Teletext and arte Teletext, and is based at three venues. One of the 18 artists involved will be presented with the Teletext Art Prize 2014. The audience is also encouraged to get involved and to photograph and send in teletext art in public spaces as part of the ITAF in the House initiative.
The International Teletext Art Festival is organised by the Helsinki-based artists’ cooperative FixC. The participating television stations are event partners, and will offer another platform for the artworks through their teletext during the festival.