Similar to headphones, also portable loudspeakers have experienced a shift from being a purely technical product to being a lifestyle object over the past few years. In addition to performance and sound quality, design, interconnectivity and additional features like hand-free systems, adjustable sound and stereo effects enabled by connectable devices all play a crucial role these days. A variety of manufacturers with their very different product characteristics jostle for position on the fiercely competitive market to win the favour of a very demanding target group.
Ultimate Ears, a brand belonging to the Swiss electronic accessory manufacturer Logitech, specialises in music electronics for professional stage musicians. Since 2013, portable loudspeakers have expanded their range to attract a young target group interested in entertainment. As a “social music player”, the Boom series puts music at the centre of the experience. With 360 degree sound and a bluetooth range of 30 metres, it claims to be able to create a party atmosphere anywhere without any further equipment needed. The UE Mega Boom, the latest member of the product family, is also waterproof and particularly shock-resistant on account of its robust case. It can be taken to sporting activities, the beach or even into the shower – and has over 20 hours of battery life. Used alone or connected to another device for stereo sound, bass, high and mid-range sounds can be controlled using an app. Further technical developments can be downloaded as updates using a mobile phone and played wirelessly.