11 February 2016

Dossiers
PRIM PRIM

Text: Susanne Heinlein

With three and a half million inhabitants, Lithuania is the most populous of the three Baltic nations, which all declared their independence from the Soviet Union in 1990 with the advent of glasnost and perestroika. Since then, Lithuania has developed into a modern European state. In October 2015 the government announced that design would be promoted as a key force for innovation as part of the strategy within the national culture policy. In this year’s Land of Design issue we examine not only Lithuania’s eventful history, but also its current state of design including its designers. Here, we present a selection of Lithuanian designers from different disciplines. You can find 16 more in form 264



 

Year of foundation: 2010

Employees: 3

Average age: 30

Education: graphic design, Vilnius Academy of Arts; Communication Design, Politecnico di Milano (IT)

Fields of work: branding, packaging, editorial design, interior graphics, creative experiments

Clients: various cultural projects and exhibitions, food and beverage industry

Inspiration: wild nature, Lithuanian ethnic villages, foreign countries.

 

 

In your opinion, what is special about Lithuanian design?

 

Our country is small and the competition here is not so big as in other European countries. If you have a great desire and determination, you will find your place here, become known and needed. A lot of creative niches in Lithuania are still unfilled and waiting for designers to take them. The strength of the Lithuanian visual language lies in the different cultures that have influenced us: starting from our own ethnic heritage, then keeping in mind clean Scandinavian design, decorative Slavic tradition and American pop culture.

 

 

What characterises your style?

 

We pay special attention to the smallest details, however, always choose to “say more with less words” in our visual communication. The key aspect of our style is a minimalistic attitude to graphics – a clean, light, a bit ascetic, and logical design. Our studio always does a lot of brainstorming before starting visual research. Every graphic created by us is based on a strong concept from the start.

 

 

What influences your working methods and style?

 

Some of our projects are very much influenced by Lithuanian or Baltic ethnic culture. However, we tend to experiment, combining archaic content and forms with fresh and up to date design.

 

 

How did your visual language evolve?

 

From the first day we started working together, we fell in love with a minimalistic and clean way of designing the graphics. Our skills got better, our style evolved. However, the main values always remain the same.



 

Is there a general philosophy behind your work?

 

Never do any design without a strong concept behind it. And never follow the trends blindly. Contemporary look is necessary, however, the idea has to come first.

 

 

What would be your ideal project?

 

Every client that contacts us because of our style and trust in us, is the ideal client. That shows we have the same taste in design and a similar way of thinking. For us it is extremely important to bond with a client. We believe that designer and client are equally important parts of the creative process, and as our experience shows, this kind of collaboration leads to great design results.

 

 

Where do your customers come from?

 

Most of our clients are local, however we had some awesome international projects as well. We are happy that we do not need to search for clients but they simply find us because of our work. This circle repeats itself from one project and one client to a new project and a new client.

 

 

What are your plans for the future?

 

Stay devoted to our values and keep on working with awesome clients. Move forward, paying as much attention to relaxing as we usually pay to the work itself. We believe that a good balance of these two is an important part in the creative process and life in general.

 

 

 ↗ Evelina Baniulytė, ↗ Atuko, ↗ Dominyka Barkauskaitė

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Nº 283
The Power of Design

form Design Magazine


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