Munich Creative Business Week – Designing the Future

Munich Creative Business Week – Designing the Future

One of Germany's largest design events, Munich Creative Business Week (MCBW), is opening its doors for the 10th time – though not as usual in Munich, but this time entirely digitally. The long week of design, taking place from March 6 to 14, will feature a mix of digital, hybrid, and analog events and workshops, conferences, symposia, webinars, virtual exhibitions, and streams – including, for example, an exhibition on design-driven material innovation in printed electronics and the Forward Festival. The event is aimed at experts as well as the interested public, to cater to the diverse interests of various participants.

The focus on "Shaping Futures" was deliberately chosen by the organizers of the Competence Center for Design of the Free State of Bavaria. They too had to face the Corona crisis, went through a transformation process, and dealt with a re-positioning of the MCBW. With the new digital formats, they want to show what paths can be taken.


A completely new format developed this year is the MCBW Designwalk, a curated city walk with about ten stops through Munich's art district, which can be undertaken autonomously at any time – including audio interviews and exhibits from local institutions, companies, and shops.

Throughout the MCBW, an exclusively designed video installation by the Munich animation studios Motomoto & Ubereck will also be projected onto the facade of the University of Television and Film Munich (HFF), underscoring this year's main theme "Shaping futures by Design." It will be visible on the HFF facade daily from 6:00 PM to 10:00 PM during MCBW.

Further information can be found here.