Design between commerce and culture: For a long time, the design approaches for exhibitions and trade fair presentations differed fundamentally. Here the silence of the white cube, there the loud, hawking exhibition stand. But times have changed. Today, scenographic and didactic strategies from museum contexts are being transferred to trade fair productions. And exhibition makers are increasingly using staging gestures to attract a larger audience to their themes.

Loud or quiet – what do we actually associate with Braun design today, more than 50 years after the Snow White coffin? Oliver Grabes, chief designer at Braun, recently gave us an interview in which he spoke extensively about Braun's past and future. His goal: to bring more clarity to the product range and to reduce formal complexity.

January/February 2010, Verlag form, 114 pages, 23 × 29.8 cm, softcover, German/English edition