Seniors, golden agers, Generation 50+, baby boomers... whatever you want to call them – today's "old people" are yesterday's hippies, beatniks, punks, rockers, mods, and ravers. They were the first teenagers, the inventors of youth, the rebels à la James Dean – and accordingly, they have no intention of taking it easy in their old age. Generation Grey are the young old, who are more active and economically stronger than ever before. They have needs and demands, and they have something to say. In the West, many people over 60 are richer, healthier, more active, and more involved than their children. They don't want to be a burden, they want to remain independent, stay in the game, and keep going. But the next big wave of baby boomers will soon be old and most likely financially weaker than today's elderly – they are also expected to live longer, which means they will spend more than half of their lives "being old." Designing for Generation Grey is not about phones with big buttons, but about opportunities for participation: How do we design for Generation Grey?

July / August 2013, Verlag form, 114 pages, 23 x 29.8 cm, softcover, edition in German / English ISBN 978-3-943962-03-1