Identity is what distinguishes a person or an object and always defines various unique selling points. This applies both to a brand's corporate identity and to the characterization of a person. The latter, in turn, uses various brands and products to create and express a (desired) personality. In addition to these traditional identity-creating concepts, new digital concepts are now being used by companies, especially on social networks, to give users more control over design. We are expanding the thematic focus beyond the Focus section in this issue and reporting on the identity-creating work of devout fashion designers, as well as in the Material section on possibilities for creating brand identity through materials.
In addition, we tell the story of the plastic bag in relation to sustainability and review the publication "Design Thinking und der neue Geist des Kapitalismus" by Tim Seitz. In the last part of our anniversary series "Revisiting the Past", we dare to look into the future and examine which visions and scenarios are currently being developed in design.

November / December 2017, Verlag form, 130 pages, 23 x 29.8 cm, softcover, edition in German / English ISBN 978-3-943962-35-2