"I want exactly this color!" Elvis Presley is said to have exclaimed when he crushed a handful of dark purple grapes over the snow-white hood of his Cadillac Eldorado. Gordon Wagener, Chief Designer at Mercedes-Benz, certainly takes a more strategic approach when defining his company's color palettes. In an interview with form, he notes: "Of course, personal preferences play a role. But more important is having a clear picture of the brand you are responsible for. Colors, in particular, must harmonize with the brand message." Eight renowned designers from product and graphic design answered our questions – and in this issue, they explain how they use colors and set trends.

Claus Richter's and Tobias Rehberger's colorful facade architecture long ago disappeared from the stands of the Frankfurt Festhalle; in this issue, you can admire it once more and read about how the two approached the design.

September/October 2008, Verlag form, 114 pages, 23 × 29.8 cm, softcover, issue in German/English